The average business loses around $126,000 a year to missed calls, and 85% of those callers never ring back. Here is the machine that catches them, what it is built from, and the math on what it puts back.
It is 4:55pm. The phone rings on line 2 while your front desk is at the counter, helping a patient sort their next appointment. So the call rings out. It goes to voicemail. The caller does not leave a message. They scroll down, ring the clinic up the road, and that clinic picks up.
You never even knew they called. That is the cruel part. Every missed call is a patient who already chose you, then un-chose you in the ten seconds it took to reach your voicemail. You did not lose them on your work. You lost them on a phone that was already busy.
A dental practice misses calls all day: line 2 while line 1 is busy, lunch, the after-5pm rush, the front desk mid-procedure. Each one is a new-patient booking worth hundreds, often far more once they stay. 85% of those callers never ring back. The leak is invisible, which is exactly why it never gets fixed.
No magic box. Real parts, each with one job. Australian-hosted, your keys, model-training off.
Named, specific, human. From your clinic number. Not an auto-responder.
Sent in 60 seconds, from the clinic's own number, it reads like a real person caught the call a moment late.
The dollar first: the average business loses around $126,000 a year to missed calls. Catch even one in ten and that is around $12,000 a year back. The Switchboard texts every missed caller back in 60 seconds and books them straight into your calendar. You never touch the phone.
The Human Floor: the machine does the 80% of routine catch-and-book. The other 20%, the judgment calls, stay with you. One flag, one tap.
The Sovereign Guardrail: Australian-hosted, zero-retention, model-training off, owned outright, yours when we leave.
Nothing technical lands on you. The machine runs, Crestone keeps it tuned, and the report tells you the calls it caught.
There is no new handset, no app, and no training. The machine sits behind your existing number and only acts when a call is missed. Nothing changes about how the phone works for your front desk. The first you know of it is a new booking appearing in your calendar from a call you never had to answer.
| Line | Figure |
|---|---|
| Price (owned outright) | $1,500 one-off |
| Twilio SMS (~$0.08 each, ~150/mo) | ~$12/mo |
| Twilio number + hosting share | ~$8/mo |
| Claude API (~$0.02/reply, ~150/mo) | ~$3/mo |
| Total running cost | ~$23/mo |
Underneath the build it runs for about 75 cents a day. Roughly 3 to 4 recovered bookings cover the $1,500, so it pays for itself in about 6 to 8 weeks.
You own the machine. The recovery runs every month with no rental tax. After the $1,500, the machine is yours, catching calls that used to walk up the road every single day. Built once, owned forever.
Figures are a reference build, modelled on real Australian rates (Twilio SMS ~$0.08 each, hosting, and Claude API) and the canon's ~$126k/yr missed-call leak, catch ~10% = ~$12k/yr. Your real numbers swap in the moment your build is live.
Your leak number is free. It shows you exactly what missed calls are costing your practice, before you pay a cent. Then book a 15-minute call and watch the machine catch a call live.